Peter Troy, the Publicist Ltd, together with Anthony Scholefield and the Campaign for an Independent Britain (CIB) have funded the production of a film of the Dawlish Flexcit talk. Collectively, they have managed the impossible, turning a sow's ear into a silk purse. This makes the production surprisingly watchable, and extremely informative.

We hope that this film will have a long shelf-life, and it's very useful for me, in helping me tighten and refine my own presentation. In due course, I hope we can train a number of people up to give this presentation, so that we can increase the rate at which we expose people to the message. 

As part of The Harrogate Agenda programme, though, we are happy to offer this presentation to anyone who is prepared to host it - replicating the successful Rotherham workshop, organised last week by John Wilkinson, where a version of this talk was delivered.

Meanwhile, we see from the Telegraph that Iain Martin has written this:

Those of us who are moderate sceptics, who could be persuaded to vote for out in a referendum for an optimistic and outward-looking alternative, want answers, not shouting. Say this to many Ukippers and they will instantly start shouting at you about treason. It as though they are incapable of grasping that to win a referendum they are going to have to calmly persuade their fellow citizens of all races, creeds and convictions.

This is what Flexcit is all about, and if he was not so ignorant, and close-minded, Martin would already be familiar with it. But, like so many journalists, Martin is driven by "prestige", so he will wait for endorsement by one of the great and the good before he deigns to recognise its existence - and then will only report a fraction of what he is told.

For myself, I am quite happy to stay under the media radar. There are few journalists who have the wit and patience to understand what we are saying, and even a 31-minute video is beyond the attention span of most of them. And, at this stage, we can do without the sort of half-baked misrepresentation that the media will offer.  

Hence, the strategy – and it is quite a deliberate strategy – is to stay under the radar, building our own constituency of knowledgeable people, before we break into the popular consciousness. In other words, we want to build on firm foundations and are not interested in the quick hit, only then to be forgotten. 

For those who want more detail, there is then the Flexcit book online. When that is finished, it will be published in hard copy, and then we will produce shortened versions in pamphlet (and even leaflet) form. We also hope to make a video, along the lines of the Norway Option - a video which is still a good primer.

In this, as you will see, we are playing the long game. If a referendum comes in 2017, we will be ready, even though we would prefer longer. Thus, unlike 1975, we will be able to go into a campaign with a fully-researched exit plan, one that is being field tested and can provide most of the answers.

And that is why I am confident that we have a winning strategy in the making.

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